Three Rules For Getting Internal Buy-In For Your Cell Phone Policy

A recent Gartner study indicates that roughly 23 percent of employees worldwide are given a corporate-issued mobile device for professional use—a number that is climbing across all industries. As a fleet manager, one of the biggest hurdles you’ll have to overcome as you implement a driver cell phone program is getting your drivers on board with the transition. Easier said than done, right?


After weighing your business cell phone program options, negotiating device and data contracts and removing your rose-colored glasses, you may find that not all of your drivers are ready to sign on the dotted line. As with most things related to your fleet, getting internal buy-in requires a bit of finesse.

Here are three rules to follow when introducing a new company cell phone policy to your fleet drivers.

Rule #1: Above all, be transparent

A 2015 study by Quantum Workplace revealed that more than half of all employees across many industries listed employee-to-employee transparency as a huge motivator for engagement. In other words, your drivers care about the “why” behind new tools and processes you may be introducing.

Transparency is especially important when rolling out a new cell phone policy. As you’ll soon learn in our upcoming white paper, there are a lot of moving parts to consider when implementing a new corporate cell phone policy. It’s important to both understand and clearly communicate how a new cell phone plan and policy can impact employee workflows and exactly what will change for drivers out in the field.

For instance, if you’re switching from a Bring Your Own Device (BYOD) to a company-owned, personally-enabled (COPE) policy, you’ll need to clearly communicate how this transition will work. (Learn all about the various cell phone policies here). Will drivers still be able to use their own devices in the field? How will you handle the legalities of drivers accessing personal and company data on a device while on the job?

The best way to offer up transparency is in a well-documented corporate cell phone policy and agreement.

Rule #2: Provide hands-on device training

While many of your drivers may be well-versed in the world of smartphones, many of your most trusted drivers may still be (both literally and figuratively) attached at the hip to their flip phones.

This isn’t a knock on your drivers, but a reality check—especially if you’re moving toward a company-owned device policy. As the old adage goes, an ounce of prevention is worth a pound of cure. The best way to help the less tech-savvy among you is by offering hands-on smartphone training to your entire team.

This should include everything from basic phone care and maintenance, using and updating apps, accessing phone security features and administrative issues like reporting and procuring replacement phones in the event of loss or theft.


Rule #3: Focus on the benefits

On the organizational level, it’s important to understand and communicate your reasons for implementing a company cell phone policy (access to new technology, GPS-based driver tracking, etc.). When attempting to get across-the-board employee buy-in, it’s equally essential to focus on how smartphones will directly benefit your drivers.

Some benefits to communicate include:

  • Constant access to information

  • Ability to make informed decisions while on the road

  • Streamlined communication and improved collaboration with all fleet teams

  • Increased productivity

  • Improved driver and fleet safety

Up-to-date smartphone technology access for your drivers lets you closely monitor and improve risky driver behaviors to help keep your fleet both safe and profitable. Learn more at

For a deeper dive into reducing fleet risk with driver monitoring technology, don’t miss our upcoming webinar on June 28th featuring Matt Camden from the Virginia Tech Transportation institute.

Sign up for the free webinar here.

Zeke Rudick

comments powered by Disqus