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Tony Summerville

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Sep 28, 2012

1 minute read

Fleet Management Blog

Branding on Wheels - Take Pride in Your Fleet

If you utilize a fleet to serve customers, then you already know; for better or worse, those vehicles are an extension of your brand.  With your company reputation driving around all day, it is important to realize that many times a fleet is how the public perceives your business.  As a fleet manager, it is your job to ensure that image is a positive one.

Driver Behavior

Whether you have a ‚ÄúHow is my driving? Call this number‚Ķ‚ÄĚ sticker or not, irate drivers will have little reservation in contacting your company if they see drivers exhibiting inappropriate behavior. ¬†The company logo on the side is all they need to track you down. ¬†Not to mention the negative connotation that will now be associated with your company.

Minimize bad driver behavior with on-board tracking devices.  Whether you have GPS or Vehicle Health Monitors, Active or Passive Systems, when a driver knows that his or her habits are monitored, they are much more likely to behave appropriately behind the wheel.  The same goes for overall efficiency.  Tracking vehicles effectively will help reduce fuel consumption, excessive wear on the vehicle, as well as reducing idle time.

Vehicle Condition

So it has been a while since your trucks got a good cleaning.  Not a big deal, right?  Guess again.  Potential customers are out on the roads every day forming lasting impressions of your company.  What does it say about your business if people can clearly see you don’t take pride in your assets?


The same goes for broken down vehicles on the side of the road.  Regardless of the product or service, customers want to know with certainty that a company is reliable.  Can they count on you be on time?  Will this widget last up over the long haul?  If it comes down to consideration, that mental image of your truck smoking on the side of the road could make a difference.  Keep up with your regularly scheduled maintenance.   Fleetio will happily assist with that.

About the Author

Tony Summerville

Tony Summerville


Tony is the CEO and founder of Fleetio and a passionate thought leader who lives at the intersection of transportation and technology. As a competitive swimmer growing up, he was once ranked 5th in the nation for his age group.

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