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Tony Summerville

Tony Summerville

Sep 23, 2011

0 minute read

Fleet Management Blog

AutoMate is now Fleetio

We were never 100% satisfied with AutoMate as our product name, so we decided to make a change before we launch publicly. We think Fleetio is easier to remember and is more in tune with our vision & approach to vehicle/fleet management.


Why change?

  • We found ourselves always saying “it’s AutoMate…with a capital A & M” when we described our product. It just felt clumsy.
  • “automate” is such a common word, users had a hard time finding it through a search engine if they couldn’t remember the URL.
  • is an OK domain name, but it has the extraneous “app” pasted to the end. Now we have a more pure domain name,, and even snagged too.
  • Fleetio is just down right more fun to say. Try it for yourself. We hope you’ll like it as much as we do.
About the Author

Tony Summerville
Tony Summerville


Tony is the CEO and founder of Fleetio and a passionate thought leader who lives at the intersection of transportation and technology. As a competitive swimmer growing up, he was once ranked 5th in the nation for his age group.

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