Fleetio Invests in the People Behind Fleet Performance With Second Annual ASE Scholarship Program

BIRMINGHAM, AL - Fleetio, the intelligent system that keeps maintenance moving, today announced its second annual scholarship program in partnership with the National Institute for Automotive Service Excellence (ASE). Fleetio will award 15 scholarships to help automotive technicians or students pursue ASE certifications, investing in the people whose skills and dedication keep fleets ready to serve their communities.

Technician shortages ranked as one of the top five fleet maintenance concerns in the American Trucking Associations’ Spring 2026 Technology & Maintenance Council Survey. Addressing these workforce challenges requires continued investment in technicians at every stage of their careers, with opportunities for professional growth to help fleets attract skilled talent and retain experienced team members.

Active Fleetio customers can nominate an automotive technician or student pursuing ASE certification, whether through the Professional-level Certification tests or an ASE Accredited Training Program. In its second year, the expanded program will award 10 grand-prize scholarships of $3,000 each to cover registration and testing fees for three ASE Professional-level Certification tests, tools, and other supplies. Five runner-up recipients each receive a $1,000 scholarship to assist with certification testing fees and tool upgrades. Winners will be selected based on the nominee’s commitment to advancing their career in automotive repair.

“The crews that win invest in their people,” said Dave Johnson, President & CEO, National Institute for Automotive Service Excellence. “When you help technicians get ASE Certified and support their growth, you’re building the competency, confidence, and teamwork that create a culture of excellence.”

"Earning my ASE certifications not only helped me to better understand automotive and diesel technology concepts that I learned in school and that I use on the job every day, but it also helped keep me up-to-date on the latest developments,” said Katherine Daniel of St. Johns County School District, a 2025 recipient of Fleetio’s ASE Scholarship. “I am sincerely grateful to Fleetio for awarding me the ASE scholarship. Technology is constantly changing, and continuing education is a must in this industry."

As a trusted partner to thousands of fleets, Fleetio understands that winning maintenance crews need the training, resources, and support to perform at their best. Fleetio pairs AI that reduces busywork with investments in technician training, giving crews more time to apply their skills and judgment while supporting their expertise, without replacing it. The ASE Scholarship Program advances that commitment by providing financial support for technicians to expand their expertise and contribute to a crew that earns its seat every day.

“From small fleets to fleets operating with 80,000 assets or more, the technician shortage is felt in every shop, shift, and asset,” said Leslie Henthorn, Chief Marketing Officer at Fleetio. “No matter the size of the fleet, it should run with the focus of a pit crew, and that starts with the people behind the wrench. These scholarships help our customers build a deeper bench of certified technicians, allowing even the largest fleets to feel small with the right crew in place.”

The nomination period for the Fleetio ASE Scholarship Program is from November 10, 2026, through December 1, 2026. For more details, visit: www.fleetio.com/lp/ase-scholarship

About the National Institute for Automotive Service Excellence (ASE)

Established by the automotive industry in 1972 as a non-profit organization, the National Institute for Automotive Service Excellence (ASE) is a driving force in the transportation industry. As an independent third party, ASE upholds and promotes high standards of service and repair through the assessment, certification and credentialing of current and future industry professionals, and the prestigious ASE Blue Seal logo identifies professionals who possess the essential knowledge and skills to perform with excellence. Today, there are ASE Certified professionals at work in dealerships, independent shops, collision repair shops, auto parts stores, fleets, schools and colleges throughout the country. For more information about ASE, visit www.ase.com.